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Amazon Ads AI EU AI Act Compliance Profile

Amazon · Visit website

Risk Classification
MINIMAL
Voluntary
Minimal Risk AI System
Model Info
Provider Info
ProviderAmazon
Categoryother
Visit website
Obligations
2apply
~12h effort
Ensure AI Literacy of Staff
Marketing: AI in Advertising and Recommendation Systems
$ npx complior scan

Your risk depends on how you use Amazon Ads AI

Usage ContextRisk LevelObligations
Internal coding toolMINIMAL3 obligations (~12h)
Customer support botLIMITED7 obligations (~32h)
HR screening / hiringHIGH19 obligations (~120h)
Credit decisionsHIGH19 obligations (~120h)
Medical triageHIGH19 obligations (~120h)

Why this tool is classified as MINIMAL

Amazon Ads AI is an AI model.

Applicable Articles

Article 4Ensure AI Literacy of Staff
REQUIREDDEADLINE PASSED
Obligation under Article 4 for Amazon Ads AI deployers.
Article 50 + Article 5(1)(a)Marketing: AI in Advertising and Recommendation Systems
REQUIREDDEADLINE PASSED

Who does what

Amazon (provider)Their job

  • Ensure AI Literacy of Staff (Article 4)
  • Marketing: AI in Advertising and Recommendation Systems (Article 50 + Article 5(1)(a))

You (deployer)Your job

  • Ensure AI Literacy of Staff (Article 4)
  • Marketing: AI in Advertising and Recommendation Systems (Article 50 + Article 5(1)(a))
See full obligation checklist

Risk Assessment Reasoning

Amazon Ads AI classified as minimal risk. Only AI literacy (Article 4) obligations apply. Voluntary codes of conduct encouraged.

Similar Models

Frequently Asked Questions

What is Amazon Ads AI's EU AI Act risk classification?

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Amazon Ads AI is classified as MINIMAL under the EU AI Act.

What are my obligations if I deploy Amazon Ads AI?

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As a Amazon Ads AI deployer, you have 2 base obligations (~12 hours estimated effort). Key articles: Article 4, Article 50 + Article 5(1)(a).

What is Amazon Ads AI?

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Amazon Ads AI is a Unknown model. It has 0 downloads on HuggingFace.

What are the EU AI Act deadlines for Amazon Ads AI?

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Already passed: Ensure AI Literacy of Staff — 2025-02-02. Already passed: Marketing: AI in Advertising and Recommendation Systems — 2025-02-02.

Check Amazon Ads AI compliance in your codebase

One command to scan. Open-source CLI.

$ npx complior scan