B

Brandwatch AI EU AI Act Compliance Profile

Brandwatch (Cision)

① Risk Classification
MINIMAL
Voluntary
Minimal Risk AI System
② Model Info
③ Provider Info
ProviderBrandwatch (Cision)
Categorymarketing
④ Obligations
2apply
~12h effort
□ Ensure AI Literacy of Staff
□ Marketing: AI in Advertising and Recommendation Systems
$ npx complior scan

Your risk depends on how you use Brandwatch AI

Usage ContextRisk LevelObligations
Internal coding toolMINIMAL3 obligations (~12h)
Customer support botLIMITED7 obligations (~32h)
HR screening / hiringHIGH19 obligations (~120h)
Credit decisionsHIGH19 obligations (~120h)
Medical triageHIGH19 obligations (~120h)

Why this tool is classified as MINIMAL

AI social listening and consumer intelligence platform for brand monitoring and trend analysis.

Applicable Articles

Article 4Ensure AI Literacy of Staff
REQUIREDDEADLINE PASSED
›
Obligation under Article 4 for Brandwatch AI deployers.
Article 50 + Article 5(1)(a)Marketing: AI in Advertising and Recommendation Systems
REQUIREDDEADLINE PASSED
›

Who does what

Brandwatch (Cision) (provider)Their job

  • •Ensure AI Literacy of Staff (Article 4)
  • •Marketing: AI in Advertising and Recommendation Systems (Article 50 + Article 5(1)(a))

You (deployer)Your job

  • •Ensure AI Literacy of Staff (Article 4)
  • •Marketing: AI in Advertising and Recommendation Systems (Article 50 + Article 5(1)(a))
See full obligation checklist →

Risk Assessment Reasoning

Brandwatch AI classified as minimal risk. Only AI literacy (Article 4) obligations apply. Voluntary codes of conduct encouraged.

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Frequently Asked Questions

What is Brandwatch AI's EU AI Act risk classification?

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Brandwatch AI is classified as MINIMAL under the EU AI Act.

What are my obligations if I deploy Brandwatch AI?

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As a Brandwatch AI deployer, you have 2 base obligations (~12 hours estimated effort). Key articles: Article 4, Article 50 + Article 5(1)(a).

What is Brandwatch AI?

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Brandwatch AI is a Unknown model. It has 0 downloads on HuggingFace.

What are the EU AI Act deadlines for Brandwatch AI?

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Already passed: Ensure AI Literacy of Staff — 2025-02-02. Already passed: Marketing: AI in Advertising and Recommendation Systems — 2025-02-02.

Check Brandwatch AI compliance in your codebase

One command to scan. Open-source CLI.

$ npx complior scan