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Persado EU AI Act Compliance Profile
Persado
① Risk Classification
MINIMAL
Voluntary
Minimal Risk AI System
② Model Info
③ Provider Info
ProviderPersado
Categorymarketing
④ Obligations
2apply
~12h effort
□ Ensure AI Literacy of Staff
□ Marketing: AI in Advertising and Recommendation Systems
$ npx complior scan
Your risk depends on how you use Persado
| Usage Context | Risk Level | Obligations |
|---|---|---|
| Internal coding tool | MINIMAL | 3 obligations (~12h) |
| Customer support bot | LIMITED | 7 obligations (~32h) |
| HR screening / hiring | HIGH | 19 obligations (~120h) |
| Credit decisions | HIGH | 19 obligations (~120h) |
| Medical triage | HIGH | 19 obligations (~120h) |
Why this tool is classified as MINIMAL
Motivation AI platform generating emotionally targeted marketing language at scale.
Applicable Articles
Who does what
Persado (provider)Their job
- •Ensure AI Literacy of Staff (Article 4)
- •Marketing: AI in Advertising and Recommendation Systems (Article 50 + Article 5(1)(a))
You (deployer)Your job
- •Ensure AI Literacy of Staff (Article 4)
- •Marketing: AI in Advertising and Recommendation Systems (Article 50 + Article 5(1)(a))
Risk Assessment Reasoning
Persado classified as minimal risk. Only AI literacy (Article 4) obligations apply. Voluntary codes of conduct encouraged.
Similar Models
Frequently Asked Questions
What is Persado's EU AI Act risk classification?
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Persado is classified as MINIMAL under the EU AI Act.
What are my obligations if I deploy Persado?
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As a Persado deployer, you have 2 base obligations (~12 hours estimated effort). Key articles: Article 4, Article 50 + Article 5(1)(a).
What is Persado?
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Persado is a Unknown model. It has 0 downloads on HuggingFace.
What are the EU AI Act deadlines for Persado?
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Already passed: Ensure AI Literacy of Staff — 2025-02-02. Already passed: Marketing: AI in Advertising and Recommendation Systems — 2025-02-02.
Check Persado compliance in your codebase
One command to scan. Open-source CLI.
$ npx complior scan